Chinese tech giant Huawei Technologies is reportedly exploring opportunities to export its AI chips to new markets in the Middle East and Southeast Asia.

In a bid to challenge Nvidia’s dominance in the global artificial intelligence hardware space, the company has approached potential customers in the United Arab Emirates, Saudi Arabia, and Thailand, offering its Ascend 910B processors -- an earlier-generation chip developed for AI training and inference workloads, a Bloomberg report said.

These regions have recently signed long-term agreements with Nvidia and AMD to acquire over a million AI chips, making them key battlegrounds for emerging chipmakers like Huawei. Thailand, in particular, is heavily relying upon Nvidia’s technology into its national AI development plans.

The report added that Huawei is offering the 910B chips in modest volumes, with sales pitches involving a few thousand units.

Huawei is also promoting CloudMatrix 384, a remote-access AI system based in China powered by the company's more advanced Ascend 910C chips -- which is not part of its export plans. 

It is prioritizing domestic distribution of its 910C chips to serve Chinese firms that have been cut off from leading US AI hardware, a strategy that aligns with China’s broader push for technological self-reliance.