Flipkart-owned Super.money entering stock broking space
18 Jul 2025, 02:29 PMThe Walmart-owned company is also looking to hire engineers and architects - "who are deep into stock markets."
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Flipkart's fintech arm Super.money is planning to enter into stock broking space as part of its broader strategy of becoming a full-stack financial services platform.
Announcing the development, Super.money chief Prakash Sikaria, in a LinkedIn post, said, "we’re reimagining stock trading for the next wave of investors."
"We believe investing shouldn't feel intimidating, cluttered, or built only for the "experts". That's why we're building a radically simplified trading interface at intersection of UPI, AI and broking -- one that makes it effortless for millions of new investors to get started," he added.
The Walmart-owned company is also looking to hire engineers and architects -- "who are deep into stock markets."
Super.money, launched in July 2024, currently has become India's fifth-largest UPI payments app.
Earlier this year, Super.money acquired checkout financing platform Y Combinator-backed fintech BharatX. Through this acquisition, the company aimed at strengthening its credit offerings, including buy now, pay later (BNPL) and consumer durable loans, through credit on the Unified Payments Interface (UPI) for Flipkart and direct-to-consumer (D2C) platforms.
Super.money's Walmart-owned parent Flipkart recently received a lending licence from The Reserve Bank of India. The non-bank finance company (NBFC) licence will allow the country's largest e-commerce marketplace to offer loans directly to customers from its own books.
Earlier Flipkart offered loans in partnership with third-party lenders, including banks and NBFCs. Some of its lending partners, include Axis Bank, IDFC Bank and Credit Saison.
Walmart, which currently holds 80% stake in India's largest e-commerce platform, bought a majority stake in 2018. In April this year, Flipkart said that it plans to relocate its holding company from Singapore to India ahead of initial public offering.
Flipkart, last valued at $37 billion in 2024 when it raised $1 billion in a funding round led by Walmart.
Flipkart invested $20 million to spin off Super.money as an independent entity focused on credit, payments and savings, unconstrained by its core e-commerce business.
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