Partner Insights guidelines

Hello readers,

I'm incredibly excited to announce a game-changing initiative at The Head and Tale - introducing Partner Insights.

At The Head and Tale, we're passionate about delivering powerful, transformative stories that shape conversations and inspire change. We work tirelessly to bring you groundbreaking investigations and compelling reports that make a real difference in understanding our world. Your incredible support through subscriptions has helped us come this far, and now we're ready to take things to the next level!

Partner Insights is an exciting evolution in our journey. We're collaborating with industry leaders to bring you exclusive perspectives and unique insights you won't find anywhere else. Every piece will maintain the exceptional quality and integrity you've come to expect from The Head and Tale. This initiative empowers us to expand our storytelling capabilities while staying true to our core mission.

I'm thrilled about the rich, diverse content this will bring to our platform. By partnering with thought leaders and innovators, we'll deliver even more value to our amazing community. Partner Insights represents growth, innovation, and enhanced storytelling opportunities - all while maintaining our unwavering commitment to journalistic excellence.

Your support has been the cornerstone of our success, and we're so grateful for your trust. This new chapter will allow us to bring you even more of the impactful journalism you love! 


Our Guidelines: Here’s What You Can Expect

To ensure that Partner Insights aligns with our mission and your expectations, I’ve laid down some clear rules:


Transparency and Disclosure

  • All content will be clearly labeled as such, with the segment named "Partner Insights" to reflect its nature while still ensuring it adds value.

Editorial Independence

  • The publication retains full editorial control over the content, including headlines and narratives. While partners may share key messages and themes, the final content will reflect the voice and standards of The Head and Tale.
  • We do not accept content that serves as direct advertisements or endorsements. Each piece will offer meaningful insights relevant to our audience.

Quality Assurance

  • We ensure that 'Partner Insights' content, including interviews and analysis, meets our high editorial standards. Our editorial team curates each piece to make sure it is relevant, informative, and worthy of our readers’ time. Our aim is to deliver content that provides valuable insights while maintaining our publication's credibility.
  • Every piece is reviewed for clarity, relevance, and quality, ensuring that our readers and subscribers will not feel their time is wasted.

Content Requirements

  • We accept content from companies with a track record of at least two years and who have secured funding. If the startup is newer, it should come from founders who are well-known in the industry. This helps us avoid promoting fly-by-night companies or those with questionable reputations.
  • 'Partner Insights' content should offer insights into industry trends, company journeys, or market dynamics, providing educational value beyond just company promotion.

Reader-Centric Approach

  • Our primary goal is to deliver content that matters. While partnered content helps sustain our publication, we remain committed to publishing pieces that offer genuine value rather than serving as “pay-to-play” advertisements.

No Influence Over Journalistic Content

  • Partner Insights content has no bearing on our editorial coverage. Our news reporting remains entirely separate and independent from partnership agreements.

Contributor Guidelines

  • Guest articles or insights from companies must be fact-based, non-promotional, and adhere to our editorial standards. We reserve the right to edit for clarity and quality.
  • If the content does not meet our standards, we will provide feedback, and partners will have an opportunity to revise and resubmit.

Why Partner Insights is Different?

Partner Insights is not just about featuring companies; it’s about exploring meaningful industry perspectives.

At The Head and Tale, we have an unspoken understanding with you, our readers. You show up, read, and keep us going. In return, we promise to deliver our best work, always. Our commitment is to you, and that means being straightforward and treating you with respect. We’re here to give you stories that matter, not to chase clicks or compromise on quality.

It’s simple—we’re dedicated to keeping it real and giving you content worth your time. That's the deal.

Stay tuned.