Fintech company BharatPe has partnered with Unity Small Finance Bank to introduce a credit card product that prioritizes installment-based spending and rewards redemption.

The newly launched Unity Bank BharatPe Credit Card is built on the NPCI RuPay platform. 

The card, integrated with Unified Payments Interface (UPI), provides cardholders access to millions of merchant acceptance points nationwide.

The product targets everyday consumer spending categories including household essentials, utility payments, transportation costs, insurance purchases, and lifestyle expenditures across both digital and physical retail environments.

The credit card operates on a completely fee-free model. Users face no enrollment costs, yearly charges, processing fees, or early settlement penalties. 

The card's primary feature centers on its EMI conversion capabilities, offering repayment periods extending up to one year. Once transactions are converted to installments, cardholders earn an unrestricted 2% reward rate through "Zillion Coins" across all purchase categories and merchant types.

These accumulated reward points can be utilized through the BharatPe mobile application for various redemption options including brand certificates, merchandise purchases, or direct credit card bill settlement.

BharatPe via its parent, Resilient Innovations, held a 49% stake in Unity Small Finance Bank. Earlier in January, BharatPe was exploring options to sell a portion of its stake to reduce its stake to comply with the Reserve Bank of India's (RBI) regulatory requirement to bring down the stake to 10% by 2028-29.

Earlier in July, fintech company Slice launched a UPI-based credit card and opens India’s first UPI-only bank branch and ATM to make credit access easier for digital payment users.