About Us

Hello, really grateful for your visit!

I'm Arti, the Founder and Editor of The Head and Tale. Inspired by the age-old expression "Head and Tail," symbolizing the dual aspects of a coin, the platform aims to unearth the most captivating stories from the ever-evolving world of finance and technology (fintech) and offer a nuanced perspective -- presenting both facets of the story.

In my journey, I'm fully committed to delivering content that goes beyond just daily or weekly updates. Each story I craft is a dedicated effort, driven by passion and purpose. I'm all about sharing interesting tales that dive deep into the twists and turns of the fintech world, and that takes some serious time and digging.

So, I might not flood your inbox with stories, but what I can promise is a thoughtful selection that'll really get your brain buzzing. You can expect 3-5 stories each month, covering a mix of long-form articles, concise explainers/analyses, and more.

A brief glimpse into my background

In my 16-year tenure in business journalism, I've dedicated the last seven years to covering fintech. I have closely followed the evolution of financial technology in India, producing defining pieces on the subject. I set up the fintech coverage for The Economic Times Prime and the budding startup The Morning Context. During my last stint as Deputy Editor - Fintech at Mint, I crafted impactful stories within the ecosystem. Delving into the intricate web of revenue models, margins, and regulatory frameworks shaping the sector, I enjoy dissecting its complexities. 

In case you need some help, please feel free to reach out to me by email