Amazon signals plans for AI content licensing marketplace
11 Feb 2026, 06:01 PMThis comes as many publishers argue that AI companies scraping public websites for model training violates copyright law.
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Amazon has been meeting publishing executives and alerting them about its plans to launch a marketplace where publishers can license their content directly for AI training purposes, The Information reported.
The publishers may view the marketplace-based system as "more sustainable business" than the existing more limited licensing partnership, the report noted.
This comes as many publishers argue that AI companies scraping public websites for model training violates copyright law.
Notably, another tech major Microsoft launched a similar platform last week called Publisher Content Marketplace (PCM).
Since the advent of OpenAI's AI chatbot ChatGPT in late 2022, clashes between AI startups and publishers have increased manifold over content ownership, licensing rights, and the commercial use of copyrighted material to train large language models.
The New York Times sued OpenAI and Microsoft in December 2023, alleging they used millions of copyrighted articles without permission to train AI models.
In the wake of lawsuits companies such as OpenAI signed content-licensing partnerships with the Associated Press, Vox Media, News Corp, and The Atlantic.
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