Apple aims to make Siri an AI chatbot in direct competition with ChatGPT

Apple aims to make Siri an AI chatbot in direct competition with ChatGPT

22 Jan 2026, 03:49 PM

Siri's revamp, internally codenamed "Campos," will debut at Apple's Worldwide Developers Conference alongside iOS 27.

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Apple intends to make Siri a fully functional AI chatbot by June, the Bloomberg reported, which would be the voice assistant's biggest makeover since its 2011 launch as the tech giant tries to play catch up in the AI race.

The revamp, internally codenamed "Campos," will debut at Apple's Worldwide Developers Conference alongside iOS 27.

Siri, in an AI chatbot avatar, will pose as a direct competitor to ChatGPT, Gemini and Claude through a conversational interface that handles both voice and text.

Powered by Google's Gemini technology under Apple's recently confirmed partnership, the chatbot will integrate deeply across iOS, iPadOS, and macOS.

The Campos project will replace Apple's current voice assistant with a generative AI system capable of performing web searches, summarizing content, providing coding assistance, and analysing files. Unlike competing chatbots, Siri will access personal device data to complete tasks and adjust system settings.

Apple also faces challenge from OpenAI as the ChatGPT maker is on track to launch its first hardware device in the second half of this year. Last year, OpenAI had acquired io, founded by former Apple design head Jony Ive.

Separately, Apple faces semiconductor challenges as it prepares its AI push. The company reportedly lost its priority shipment status at TSMC to NVIDIA, with AI companies now outspending smartphone manufacturers on chip production.

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