Consuma secures seed funding led by Equirus InnovateX Fund

Consuma secures seed funding led by Equirus InnovateX Fund

15 Oct 2025, 04:54 PM

The investment round also saw participation from prominent angel investors including Abhishek Goyal (Tracxn) and Mekin Maheshwari (Flipkart).

Arti Singh

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Consuma Technologies Pvt Ltd, an AI startup engaged in consumer research, said it has raised $1.3 million in a seed funding round led by Equirus InnovateX Fund.

The investment round also saw participation from prominent angel investors including Abhishek Goyal (Tracxn), Mekin Maheshwari (Flipkart), Bhavik Dholakia (Swatantra Wealth), Harsh Shah (Fynd), Arnav Kumar (Leap Finance), Shiv Kapoor (Titan Capital) and Biswa Kalyan Rath (a comedian), the startup said in a statement.

Consuma will use the fresh capital to enhance its technology and to expand in both the domestic and global markets.

The startup, which was founded in 2021 by Abhilash Madabhushi during his second year at PES University, said that it helps brands derive faster, deeper insights from digital behaviour data.

The startup claims that its AI engine can perform research in 30 minutes instead of 2-3 months and at 1/10th of a cost. It is already working with 35 global brands, including Godrej and Britannia, it added.

"This investment round will help scale faster, deepen the tech, and enable delivery of insights from source to strategy, in minutes, not weeks," said Sadhika Agarwal, principal officer, Equirus InnovateX Fund.

The author is Founder and Editor of The Head and Tale. She can be reached at [email protected]
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