Google rolls out AI Mode in India amid competition from ChatGPT, others

Google rolls out AI Mode in India amid competition from ChatGPT, others

08 Jul 2025, 06:39 PM

Google noted that the response to AI Mode since it was introduced in June in India as an experiment has been "encouraging".

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Google has rolled out its AI search tool AI Mode for everyone in India, the tech giant said in a blogpost on Tuesday.

AI Mode was first introduced in India last month as an experiment in Labs, which signalled Google's move to fend off intense competition from new age AI search platforms such as OpenAI's ChatGPT, Perplexity and Anthropic's Claude.

Google noted that the response to AI Mode since it was introduced in June in India as an experiment has been "encouraging".

"We’re now starting to roll out the AI Mode experience in Google Search, with no Labs sign-up required," it said.

AI Mode will be available in English. It did not mention if it will be available in other Indian languages.

AI Mode was first introduced in the US as an experiment earlier this year and it started rolling out to all the US users after its Google IO event.

AI Mode uses a custom version of Gemini 2.5 and it lets users ask longer, more complex or nuanced questions that would have previously required multiple searches.

The India rollout of AI Mode is significant not only because of the country's over 870 million internet user base but also because of the stiff competition arising out of the instant popularity of AI search platforms like ChatGPT, Perplexity and Claude that have sort of made Google's search engine a thing of the past.

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