OpenAI acquires AI personal finance startup Hiro
14 Apr 2026, 11:26 AMOpenAI has been positioning ChatGPT as useful for business finance teams, so bringing in specialized talent makes strategic sense.
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OpenAI has acquired Hiro Finance, a personal finance startup that used AI to help everyday users navigate money decisions.
Ethan Bloch, founder, Hiro Finance, announced in a LinkedIn post about the acquisition.
"As Rushabh Doshi (co-founder) and I got to know the team at OpenAI, it became clear that joining forces would give us the opportunity to pursue that vision at a much larger scale," said Bloch.
The financial details of the transaction were not disclosed.
Bloch added that its product will stop functioning on April 20, 2026 and all data will be deleted from its servers on May 13, 2026.
Existing users can export all of their data from settings until May 13, 2026.
Hiro let users plug in their income, debts, and expenses, then run through different financial scenarios to guide smarter decisions. It was also built with a strong emphasis on accurate financial math, including a feature that let users double-check its calculations.
Bloch previously built Digit, an automated savings app that sold to Oportun in 2021 for over $200 million.
This isn't OpenAI's first move into financial tools. The Sam Altman-led company has been positioning ChatGPT as useful for business finance teams, so bringing in specialized talent makes strategic sense.
Last year, OpenAI acquired Roi, a New York-based AI personal finance app, for an undisclosed amount.
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