SuperProcure raises fresh funding led by Pentathlon Ventures
27 Feb 2026, 12:44 PMThe logistics and supply chain management solutions provider will use the funds for planning intelligence and automated freight workflows, and accelerating go-to-market strategies.
Team Head&Tale
Share the story on
SuperProcure has secured fresh funding of Rs 14 crore ($1.6 million) led by Pentathlon Ventures.
The logistics and supply chain management solutions provider will use the funds for planning intelligence and automated freight workflows, and accelerating go-to-market strategies.
The company's transport management system helps manufacturers and enterprises optimise their logistics operations, providing shippers, transporters, and suppliers a centralised platform to communicate effectively.
The startup, founded in 2017, was incubated at the IIM Calcutta Innovation Park ecosystem. It has previously also raised funding from IndiaMART and Caret Capital.
It is targeting Rs 100 crore in ARR by 2027. The company said it plans to achieve this milestone by deepening its AI-powered execution capabilities, expanding within large enterprise accounts, and scaling its transporter ecosystem while maintaining the capital-efficient discipline.
"Our mission is to build a system that enterprises can rely on daily to run transport operations with structure and consistency. This investment allows us to deepen that execution backbone for our customers," said Anup Agarwal, the cofounder & CEO of SuperProcure.
Who Reads Us
“I enjoy reading The Head and Tale for their coverage on the Fintech landscape. The reporting is incisive and honest, and it demonstrates a sharp understanding of the industry and the issues that concern it. I'd like to extend my best wishes to Arti for her continued success.”
“Well-researched, informative and analysis based reporting makes an interesting read. 'The Head and Tale' news portal has been demonstrating this quite well covering fintech and emerging tech sectors. Their timely updates, exclusive stories and different perspectives on these sectors help me stay informed. Kudos to Arti Singh for pursuing her passion and best wishes to the team.”
“The Head and Tale stands out for its deep industry knowledge and impressive network of sources. I especially appreciate that the reporting remains independent, rarely resorting to paid puff pieces, making it a publication I can genuinely trust. Having followed Arti’s work for years, I’ve come to rely on The Head and Tale for its unparalleled insight and truly independent coverage. Arti’s long-standing presence in the sector means her reporting is always informed, with access few can match.”
“What I really appreciate about The Head and Tale is that it doesn’t just report the news, it interprets it. The stories are well-researched, comprehensive, and bold. Arti brings a fearless lens to reporting, often asking the uncomfortable but necessary questions. She makes you pause, reflect, and rethink what it all means for the payments and fintech ecosystem. It’s rare to find journalism that’s this sharp, timely, and relevant to the work we do every day.”
“I’ve always valued journalism that goes beyond surface-level headlines. The Head and Tale does exactly that - it connects the dots, asks the tough questions, and brings clarity to the shifts shaping our evolving industry. I’ve even encouraged my team members to subscribe, because staying informed through credible, deeply reported stories is as important as building products. For me, The Head and Tale has become part of essential reading.”
Related News