Orchestrating an Exit: Why payment aggregators are moving away from Juspay

02 Apr 2025, 11:36 AM

Razorpay, Cashfree, Paytm, and PhonePe are taking control back, ditching third-party routers. But what about merchants—are they embracing the change or caught in the chaos?

Arti Singh

For years, India’s digital payments ran through a silent but powerful middleman—third-party orchestrators like Juspay. But now

The author is Founder and Editor of The Head and Tale. She can be reached at [email protected]
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Cofounder of IPO-bound leading fintech lending company
Cofounder of IPO-bound leading fintech lending company