Buyer-centric financial marketplace Finfinity bags seed funding
23 Mar 2026, 06:01 PMThe funding round also saw participation from other investors such as Vi-John Group, Sanjay Singhvi, Bavadeep Reddy, Malani Ventures, Gurshant Singh Bhatia, Upkaran Singh Chawla, Harbir Dhingra, as well as company employees.
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Finfinity has secured $2.4 million in a seed funding round led by the family office of Mankind Pharma's promoter.
The funding round also saw participation from other investors such as Vi-John Group, Sanjay Singhvi, Bavadeep Reddy, Malani Ventures, Gurshant Singh Bhatia, Upkaran Singh Chawla, Harbir Dhingra, as well as company employees.
The Mumbai-based fintech startup will use the investment to speed up growth of its platform, improve technology capabilities, and expand partnerships across India.
Finfinity was founded in 2023 by Pradeep Chauhan, Mohit Jain and Vijay Kadam to create a buyer centered market for financial services that gives users more clarity, control and choice over the products they purchase. The startup is a digital marketplace for purchasing a wide range of financial products and services including loans, investments and insurance schemes. It seeks to make it easier for users to discover, compare and choose between different products based on their monetary needs and goals.
The startup also provides personalised borrowing experiences on its platform by partnering with banks and non-banking financial companies (NBFC). It wants to acquire 10 million users during the next 18-24 months.
In October, the company signed a Memorandum of Understanding (MoU) with the Ministry of Shipping to provide financial literacy and well-being for India's maritime workforce.
Finfinity appointed Saaurabh R Pradhan as Executive Director and Chief Operating Officer (COO) earlier this month with a focus on expanding the company's digital distribution platforms, drive new partnerships across the finance sector, and lead its next growth phase.
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