Infibeam transferring e-commerce biz to subsidiary Rediff

08 Aug 2025, 05:00 PM

As part of this Rs 800 crore 'related-party transaction' deal, Infibeam is also increasing its stake in Rediff to 82.7%.

Team Head&Tale

Payments firm Infibeam Avenues is transferring its ecommerce platform infrastructure business to its subsidiary Rediff.com India Ltd.

With the new deal, Infibeam's stake in Rediff has been increased to 82.7%. Last year, Infibeam Avenues bought a 54% stake in Rediff.com for up to Rs 25 crore. 

In this Rs 800 crore 'related-party transaction' deal, some Rs 400 crore will be paid in cash and the rest through the issuance of fresh equity shares.

With this development, the company aims to focus on payments and artificial intelligence through CCAvenue and its Phronetic.ai unit. Rediff will fold the ecommerce platform into its RediffOne business suite -- alongside its email, news and payments products. 

"This strategic move creates a powerful growth runway for both Infibeam and Rediff," said Vishal Mehta, Chairman and Managing Director, Infibeam Avenues Ltd. 

The company has announced plans to roll out a global Agentic AI marketplace in Mumbai, which will allow developers, enterprises, and individuals to build, buy, sell, and operate AI agents that function as digital co-workers.

Infibeam is planning to launch its UPI payments app RediffPay. 

The company's consolidated revenue from payments business stood at Rs 3,787 crore in FY25, from Rs 2,953 crore reported in FY24. The FY25 revenue from e-commerce business saw a marginal increase to Rs 206 crore, from Rs 197 crore in FY24.

According to the company, Rediff's current business momentum positions it to cross Rs 300 crore in annualised run-rate revenue.

Rediff is eyeing fresh funding to speed up growth.