BharatPe appoints ex-Coca Cola exec to drive sales strategies

06 Jun 2025, 10:13 AM

The fintech giant has appointed Siddhartha Jain as chief network officer, who will be reporting to the company's chief executive Nalin Negi.

Team Head&Tale

BharatPe has appointed Siddhartha Jain as chief network officer (CNO). He will be reporting to the company's chief executive Nalin Negi.

In his new role, Jain will be responsible for developing and executing sales strategies to improve network penetration, enhance merchant experience, drive revenue growth, and optimize sales operations productivity. 

Prior to joining BharatPe, he was the chief commercial officer at Coca Cola FBO. Jain comes with over two decades of experience across FMCG sales and customer marketing across companies like ITC, MondelezPerfetti Van Melle & Coca Cola FBO. 

Nalin Negi, CEO, BharatPe said, "Siddhartha brings an extensive background in orchestrating large-scale business operations and cultivating high-performing professional networks across a diverse array of industries."