Flipkart-backed Super.money acquires checkout financing platform BharatX

25 Feb 2025, 12:45 PM

Through this acquisition, Super.money aims to strengthen its credit offerings, including buy now, pay later (BNPL) and consumer durable loans.

Team Head&Tale

Flipkart-backed fintech Super.money has acquired checkout financing platform BharatX for an undisclosed sum.

Through the acquisition of the Y Combinator-backed fintech, Super.money aims to strengthen its credit offerings, including buy now, pay later (BNPL) and consumer durable loans, through credit on the Unified Payments Interface (UPI) for Flipkart and direct-to-consumer (D2C) platforms.

This deal does not involve a full acquisition of BharatX given its existing credit-related liabilities, ET reported. 

Instead, Super.money has acquired its technology, intellectual property (IP), and team, while BharatX will continue to operate temporarily to manage ongoing 12- to 18-month loan cycles before winding down. BharatX was founded in 2019 and raised $4.75 million in funding to date.

“BharatX has been working on BNPL and consumer durable loans for a lot of D2C brands. And as we thought of the next phase of our growth, we wanted to focus a lot on credit lines on UPI and solving for BNPL and consumer durable products via credit line on UPI, both on Flipkart and across D2C platforms. And that is where we saw the synergy with the BharatX platform," ET quoted former Flipkart executive Prakash Sikaria, who started Super.money, as saying.