PhonePe's Indus Appstore, India’s Android app marketplace, has announced a multi-year alliance with Xiaomi India to offer a localized digital ecosystem tailored for Indian consumers.

As part of the partnership, Indus Appstore will come pre-installed on Xiaomi India devices and replace Getapps on all existing devices. This partnership will also help build a self-reliant, consumer-first digital infrastructure in the country by integrating a localized app marketplace.

"By integrating Indus Appstore on all new Xiaomi smartphones in India and replacing GetApps on existing ones, the Indus Appstore aims to foster accessibility, app discovery, and a seamless user experience," PhonePe said.

Priya M Narasimhan, chief business officer, Indus Appstore, said, “By combining Xiaomi India's reach with our localized app discovery platform, we're creating opportunities for developers while delivering a seamless, culturally-relevant experience to users."

The latest Indus Appstore version supports multilingual app discovery where users can discover apps in 12 Indian languages; a video-led app discovery system that provides users with visual previews of apps before downloading; voice commands in 10 Indian languages; and access to over 5 lakh mobile apps and games across 45 categories.