Krutrim pivots to AI cloud services

05 May 2026, 01:04 PM

The pivot to AI cloud services marks a departure from Krutrim’s earlier plans to build its own large language models and semiconductor chips.

Krutrim, the artificial intelligence startup founded by Ola's Bhavish Aggarwal, has shifted its focus to AI cloud services and has reported nearly three times jump in its revenue in fiscal ended March 2026.

The Bengaluru-based company posted revenue of about Rs 300 crore in FY26 and it also clocked its first annual net profit, with a profit after tax margin of over 10%.

The pivot to AI cloud services marks a departure from Krutrim’s earlier plans to build its own large language models and semiconductor chips, as it reallocates capital toward cloud infrastructure and services. The move followed a business realignment in late 2025 aimed at improving capital efficiency.

Last year, the company also laid off over 150 employees, underlining questions over its business model.

Separately, its consumer-facing AI assistant “Kruti” has gone offline across web and mobile platforms in recent weeks, signalling a pullback from consumer products amid the broader shift to enterprise infrastructure.

Krutrim has built an in-house AI cloud platform and is serving more than 25 enterprise customers across sectors including mobility, financial services and consumer internet, with most of its compute capacity deployed for external workloads.

Who Reads Us

I enjoy reading The Head and Tale for their coverage on the Fintech landscape. The reporting is incisive and honest,  and it demonstrates a sharp understanding of the industry and the issues that concern it. I'd like to extend my best wishes to Arti for her continued success.

Rahul Chari, Co-Founder and CTO, PhonePe
Rahul Chari Co-Founder And CTO, PhonePe

Well-researched, informative and analysis based reporting makes an interesting read. 'The Head and Tale' news portal has been demonstrating this quite well covering fintech and emerging tech sectors. Their timely updates, exclusive stories and different perspectives on these sectors help me stay informed. Kudos to Arti Singh for pursuing her passion and best wishes to the team.

Rishi Gupta, MD & CEO, Fino Payments Bank
Rishi Gupta MD & CEO, Fino Payments Bank

The Head and Tale stands out for its deep industry knowledge and impressive network of sources. I especially appreciate that the reporting remains independent, rarely resorting to paid puff pieces, making it a publication I can genuinely trust. Having followed Arti’s work for years, I’ve come to rely on The Head and Tale for its unparalleled insight and truly independent coverage. Arti’s long-standing presence in the sector means her reporting is always informed, with access few can match.

Lizzie Chapman, co-founder, ZestMoney
Lizzie Chapman Co-founder, ZestMoney

What I really appreciate about The Head and Tale is that it doesn’t just report the news, it interprets it. The stories are well-researched, comprehensive, and bold. Arti brings a fearless lens to reporting, often asking the uncomfortable but necessary questions. She makes you pause, reflect, and rethink what it all means for the payments and fintech ecosystem. It’s rare to find journalism that’s this sharp, timely, and relevant to the work we do every day.

Mohit Bedi, co-founder, Kiwi
Mohit Bedi Co-founder, Kiwi

I’ve always valued journalism that goes beyond surface-level headlines. The Head and Tale does exactly that - it connects the dots, asks the tough questions, and brings clarity to the shifts shaping our evolving industry. I’ve even encouraged my team members to subscribe, because staying informed through credible, deeply reported stories is as important as building products. For me, The Head and Tale has become part of essential reading.

Cofounder of IPO-bound leading fintech lending company
Cofounder of IPO-bound leading fintech lending company