NPCI’s Silent Power Play: The policy muscle and money behind RuPay’s credit push

19 Mar 2025, 02:39 AM

To capture the credit card market share, the UPI developer is mimicking its debit card strategy—with a slight twist.

Arti Singh

There’s no denying that UPI is one of India’s biggest success stories—hailed as a ‘feel-good’ moment for the Government

The author is Founder and Editor of The Head and Tale. She can be reached at [email protected]
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