Kissht gets AMFI registration for mutual fund distribution biz
17 Jul 2026, 10:48 AMThe registration is valid from July 13, 2026, to July 12, 2029, allowing the company to distribute mutual fund products.
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Digital lender Kissht is expanding beyond its core lending business and is set to enter the mutual fund distribution space through its wholly owned subsidiary, Invincible Minds.
Invincible Minds received its Association of Mutual Funds in India (Amfi) Registration Number (ARN) on July 14, its parent company OnEMI Technology Solutions said in a stock exchange filing. The registration is valid from July 13, 2026, to July 12, 2029, allowing the company to distribute mutual fund products. The licence does not permit it to launch or manage mutual fund schemes.
Invincible Minds was incorporated on June 17 with an initial paid-up capital of Rs 9 crore. In its initial public offering prospectus, OnEMI had said the subsidiary would lead its expansion into non-lending businesses and allied financial services.
The move comes as financial services platforms increasingly diversify their offerings to deepen customer engagement and unlock cross-selling opportunities.
For Kissht, the mutual fund distribution business could provide an additional avenue to monetise its growing customer base. The company had 74.6 million registered users at the end of June, up 33% from a year ago, and has served 12.25 million customers to date.
Founded in 2015 by former McKinsey executives Ranvir Singh and Krishnan Vishwanathan, Kissht started as a checkout financing platform before expanding into personal loans, business loans and loans against property.
OnEMI made its stock market debut in May after raising Rs 850 crore through a fresh issue.
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