PayU introduces AI-powered voice assistant for merchant onboarding
14 Apr 2026, 06:07 PMThe company said the assistant enables faster verification, improved lead qualification, and significantly reduces drop-offs.
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PayU has launched its AI-Powered outbound voice call assistant for merchant onboarding process.
Merchant onboarding has traditionally been a cumbersome and time-consuming process, involving extensive paperwork, KYC verification, and multiple activation steps, often leading to delays, friction, and merchant drop-offs. According to the company, the AI-Powered outbound voice call assistant proactively engages merchant leads, especially those who have not initiated their onboarding journey.
Through natural, conversational interactions in English and Hindi, the assistant guides merchants through the onboarding process while capturing essential business information such as website details, expected revenue, and business category. The company claims this enables faster verification, improved lead qualification, and significantly reduces drop-offs.
"We're entering an era where Voice AI is becoming a core driver of how businesses operate and grow," said Manas Mishra, chief product officer, PayU and Wibmo. "Our AI-Powered Outbound Voice Call Assistant is one example of how we are removing friction across the merchant lifecycle, from onboarding to activation and beyond, while enabling our teams to focus on deeper, high-impact engagement."
PayU said it further intends to expand Voice AI deployment to additional merchant touchpoints, including KYC drop-off recovery, activation workflows, new product requests, and cross-sell opportunities and scale it across multiple languages to serve a broader merchant base.
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