Rainmatter backs PrimeInvestor, founded by former FundsIndia.com co-founder
22 Apr 2026, 12:17 PMThe fresh capital will be used towards scaling PMS operations, deepening its research capabilities, and rolling out new products.
Share the story on
Chennai-based wealth-tech firm PrimeInvestor has secured its first external funding of Rs 19.5 crore from Zerodha-backed Rainmatter.
The fresh capital will be used towards scaling PMS (Portfolio Management Service) operations, deepening its research capabilities, and rolling out new products.
As part of its new product, it will start with offerings tailored specifically for retirees.
PrimeInvestor, which was founded by Srikanth Meenakshi, Vidya Bala, and Bhavana Acharya in 2019, is a research and recommendation investment platform that it says focuses on providing, unbiased, actionable research on mutual funds, stocks, and fixed income to retail investors.
Its co-founder Meenakshi was one of the founders of online mutual funds transaction platform FundsIndia.com. He along with another co-founder CR Chandrasekar of FundsIndia.com had exited the company following a dispute with its private equity investors. FundsIndia.com, which was founded in 2008, had raised money from Inventus Capital, Foundation Capital and Faering Capital.
The other two co-founders of PrimeInvestor -- Bala was head of mutual fund research and Acharya was deputy head of mutual fund research at FundsIndia.com earlier.
In its early days, PrimeInvestor worked as a research platform, giving investors carefully selected insights and ready-made portfolio strategies. The idea was to help people make better investment decisions.
But as the team worked with more users, they noticed a problem. Many investors, even wealthy ones, were not able to act on this advice properly. After studying around 12,000 portfolios worth over Rs 25,000 crore, they found that a lot of these portfolios were not well-balanced. People either didn’t have the time or the ability to manage their investments actively.
That is when PrimeInvestor decided to go beyond just giving advice. It launched a discretionary Portfolio Management Service (PMS), where the firm directly manages investments on behalf of clients. This service is aimed at investors who can invest at least Rs 50 lakh, and is designed to close the gap between knowing what to do and actually doing it.
Through this PMS, PrimeInvestor is positioning itself as a complete wealth solutions platform. It charges an annual fee between 0.6% and 1.2% of the assets it manages, and does not take any performance-based fees.
Wealthtech startups have been gaining significant investor interest in the past months.
Last month, Bachatt raised Series A funding led by Accel. Others wealthtech startups that have raised funding in recent months include AssetPlus, ZFunds, PowerUp Money and Dezerv.
Who Reads Us
“I enjoy reading The Head and Tale for their coverage on the Fintech landscape. The reporting is incisive and honest, and it demonstrates a sharp understanding of the industry and the issues that concern it. I'd like to extend my best wishes to Arti for her continued success.”
“Well-researched, informative and analysis based reporting makes an interesting read. 'The Head and Tale' news portal has been demonstrating this quite well covering fintech and emerging tech sectors. Their timely updates, exclusive stories and different perspectives on these sectors help me stay informed. Kudos to Arti Singh for pursuing her passion and best wishes to the team.”
“The Head and Tale stands out for its deep industry knowledge and impressive network of sources. I especially appreciate that the reporting remains independent, rarely resorting to paid puff pieces, making it a publication I can genuinely trust. Having followed Arti’s work for years, I’ve come to rely on The Head and Tale for its unparalleled insight and truly independent coverage. Arti’s long-standing presence in the sector means her reporting is always informed, with access few can match.”
“What I really appreciate about The Head and Tale is that it doesn’t just report the news, it interprets it. The stories are well-researched, comprehensive, and bold. Arti brings a fearless lens to reporting, often asking the uncomfortable but necessary questions. She makes you pause, reflect, and rethink what it all means for the payments and fintech ecosystem. It’s rare to find journalism that’s this sharp, timely, and relevant to the work we do every day.”
“I’ve always valued journalism that goes beyond surface-level headlines. The Head and Tale does exactly that - it connects the dots, asks the tough questions, and brings clarity to the shifts shaping our evolving industry. I’ve even encouraged my team members to subscribe, because staying informed through credible, deeply reported stories is as important as building products. For me, The Head and Tale has become part of essential reading.”
