Raise launches 'Millions' app to target Gen Z investors
04 Jun 2026, 06:29 PMThe app it said is designed around a goal-based investing approach, allowing users to invest in stocks, mutual funds, SIPs and IPOs.
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Raise Financial Services, the parent company of stock trading platform Dhan, has launched a new investment app called Millions, as it looks to tap into India's growing base of young investors.
The app it said is designed around a goal-based investing approach, allowing users to invest in stocks, mutual funds, SIPs and IPOs while working towards specific financial objectives. Rather than focusing on investment products, Millions encourages users to build portfolios around goals such as creating additional income streams, funding side projects or pursuing personal interests.
The company said that the platform aims to simplify investing for first-time investors by making financial planning more intuitive. Millions offers free account opening and does not charge brokerage on direct equity investments. Users can start SIPs with investments as low as Rs 500, while trading fees remain in line with prevailing industry standards.
The launch comes at a time when younger investors are playing an increasingly important role in India's capital markets. Gen Z accounted for a significant share of new investor registrations on the National Stock Exchange in FY25, while millennials and Gen Z together now hold a substantial portion of the country's mutual fund assets.
For Raise, the launch of Millions represents another step in its efforts to build a broader financial services ecosystem beyond stock broking. The company, backed by investors such as 3one4 Capital and Beenext, has expanded through acquisitions and new initiatives across insurance, algorithmic trading, media and wealth management.
In October last year, Dhan turned unicorn after it raised $120 million led by Hornbill Capital.
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